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Armani




Giorgio Armani S.P.A. is an international Italian fashion house that designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors. The brand markets these products under several, highly-specialized sub-labels including ''Giorgio Armani'', ''Armani Collezioni'', ''Emporio Armani'', ''Armani Jeans'', ''AX | Armani Exchange'', ''Armani Junior'', and ''Armani/Casa''. The Armani name has become synonymous with high-fashion and couture worldwide and is considered one of the most prestigious names in the fashion industry. End of year sales for 2005 were $1.69 billion.

Armani is planning in collaboration with Emaar Properties a chain of luxury hotels and resorts in several big cities including Milan, Paris, New York, London, Tokyo, Shanghai and Dubai. The company already operates a range of cafés worldwide, in addition to a bar, restaurant, and nightclub.

History




Giorgio Armani and Sergio Galeotti founded the company in Milan in 1975 with capital of $10,000. Today, Armani employs about 4,700 employees and has 13 factories worldwide. It has nearly 300 stores in 36 countries. Recently, the house has begun a haute couture operation, showing in Paris during the Haute Couture fashion week, under the name ''Armani Privé''.
While many of today's fashion brands are held under large multi-national conglomerates such as LVMH and PPR, the Armani brand is privately held by Giorgio Armani.

Lines



Giorgio Armani


''Giorgio Armani'' is a high-end label specializing in men's and women's ready-to-wear, accessories, eyewear, cosmetics, and perfumes. It is one of the most expensive clothing labels in the world and is available only in select high-end department stores.

Armani Collezioni


''Armani Collezioni'' (formerly ''Giorgio Armani Le Collezioni'') is another high-end Armani sub-label. The line is more expensive than the ''Armani Exchange'', ''Armani Jeans'', and ''Emporio Armani'' lines, but less expensive than the high-end, ready-to-wear line, ''Giorgio Armani'' and the haute couture line, ''Armani Privé''. In addition to being sold in freestanding boutiques (which feature the ''Collezioni'' line exclusively), ''Armani Collezioni'' is sold in high-end department stores including Holt Renfrew, Bloomingdale's, David Jones, Harvey Nichols, Harrods, Neiman Marcus, and Saks Fifth Avenue.

Emporio Armani


Emporio Armani store, Tokyo.
''Emporio Armani'' is an upscale label designed for young adults in their 20's and 30's. The label features ready-to-wear and accessories. ''Emporio Armani'' is available in its 13 stores in the U.S. and over 140 worldwide, and on the brand's website.

Armani Jeans


''Armani Jeans'' is a bridge-line collection of denim-related clothing created in 1981 by Giorgio Armani. ''Armani Jeans'' is mainly sold in department stores, although there are 15 freestanding ''Armani Jeans'' stores in the world, in addition to an ''Armani Jeans Cafe'' in Milan. Some Armani Jeans items are sold in Emporio Armani Stores, and Armani Jeans stores sell Emporio Armani items in the Asian Market.

In terms of design, the clothing from this line does not feature Giorgio Armani's signature simplicity and often has larger logos than the clothing in any of his other collections. The colors used for ''Armani Jeans'' are more diverse than those found in his higher end lines or ''Armani Exchange'', which feature monochromatic color schemes and focus on cut and material over color.

Armani Exchange


Armani Exchange
''Armani Exchange'' (shortened to ''A|X'') was launched in 1991 in the U.S. and is one of the leading fashion brands in the world today. It is the youthful label created by Giorgio Armani and is known for its provocative ad campaigns. ''Armani Exchange'' designs, manufactures, distributes, and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewelry, and music. It is inspired by street-chic culture and fashionable dance music. Although considered the most accessible Armani brand, ''Armani Exchange'' is considered moderately priced in the general market, with the majority of products priced near or over $100 each.

''Armani Exchange'' products are available exclusively in 140 stores worldwide and on the brand's website.[http://www.armaniexchange.com/display.do?ruleID=100000267&itemID=100117&itemType=CATEGORY&showChanges=true Designer Clothing at Armani Exchange]

Armani Junior


Armani's children's label, Armani Junior is available in 15 boutiques worldwide and select Neiman Marcus and Saks Fifth Avenue department stores.

Armani/Casa


Armani/Casa ("Armani Home" in Italian) is a high-end home collection by Armani featuring furniture, lamps, linens, and dining essentials. Armani/Casa is available at 40 worldwide boutiques and select Neiman Marcus stores.

Other ventures


Armani Privé


Armani's haute couture line made history being the first haute couture Paris fashion show to be streamed live online. The label is strictly made to wear and only available for purchase in selected stores such as Harrods at a high price.

Armani Cosmetics


The beauty brand by Armani features cosmetics, skin care, perfumes, and colognes. It is produced and distributed by the luxury division of L'Oreal, with which Armani has a long-term partnership agreement. It is available at many department stores worldwide and has very few boutiques.
Armani also invests in the fine dining industry. Throughout the world, he has 14 Emporio Armani and Armani Jeans cafes. There is also an Armani Bar in Hong Kong and his two new restaurants, NoBu & Prive, are found worldwide. He also has a bookshop (Armani Libri) and a florist (Armani Fiori) under the Armani name and a confectionery company known as Armani Dolci. These smaller brands are mostly sold within larger Armani shops, like the Milan flagship, 31 via Manzoni, and at the Armani/Chater House at 11 Chater Road, Central, Hong Kong. He also did 4 lucky Cds "Emporio Armani Caffè" with the famous Italian sound designer Matteo Ceccarini.

Armani Hotels


Armani and Emaar Properties signed an agreement in 2004 for Emaar Hotels to build and operate at least seven luxury hotels and three vacation resorts under the Armani name. Armani would be responsible for overseeing all aspects the interior design and style of the hotels. One of their famous hotels is located in Dubai.[http://www.hotelmarketing.com/index.php/content/article/armani_hotels_and_resorts_launched/ Armani Hotels and Resorts launched]

The bottom 37 floors of the Burj Dubai skyscraper in Dubai, United Arab Emirates, will house the world's first Armani Hotel. Giorgio Armani is also designing the interiors of the 160 Armani Residences, also within the skyscraper, and its specially designed line of products from the Armani/Casa home furnishings collection.[http://www.hotelmanagement-network.com/projects/Armani/ Hotel Management - Armani Hotel At Burj Dubai]

The Burj Dubai Armani Residences Road Show toured Milan, London, Jeddah, Moscow and Delhi. The exhibition was designed by Brash Brands winning an International Design Award for its Signs, Exhibits and Point of Purchase (POP) Displays. The London event was housed in the Armani Casa Showroom in New Bond Street.

Fur controversy



In July 2007, Giorgio Armani told Time Magazine that viewing PETA materials “convinced me not to use fur." However, according to PETA, Armani’s Fall 2008 collection included fur coats for babies, floral printed furs, fur-hemmed skirts and fur-trimmed jackets. The animal rights group has contacted celebrities such as Tom Cruise, Katie Holmes and Glenn Close asking that they not wear Armani-designed clothes.

Armani
Source: Wikipedia