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''Vogue Italia'' is the Italian edition of ''Vogue'' magazine. It is the least commercial of all editions of ''Vogue'' magazine
[ and has been called the top fashion magazine in the world .]
Its imagery is frequently shocking and provocative; according to the art director of British ''Vogue'', its photographs "go beyond straight fashion to be about art and ideas"
''Vogue Italia'' was established in 1964
[[http://www.dailymail.co.uk/pages/live/femail/article.html?in_article_id=482211&in_page_id=1 Bella Italia: a look into the why Italian Vogue is still on top].]. ''Vogue Italia'' and the Italian fashion industry have historically had a symbiotic relationship, with ''Vogue Italia'' contributing to Milan's domination of the fashion world [. ]
Recent influential editorials have included Steven Meisel's September 2006 "State of Emergency", a visual play on the War on Terror, and Meisel's July 2007 "Rehab", addressing recent celebrity visits to rehab clinics.
All Black Issue
The July 2008 issue was devoted to black models. The issue featured only black models, photographed by Steven Meisel, and the articles will all pertain to black women in the arts and entertainment. The magazine claimed to showcase black models in response to anger caused by the disinclination of fashion magazines to display black models on their covers. Fashion industry insiders claim black models are featured less often because they are unable to sell. This statement, along with the formation of a protest group in New York that challenges racism in the industry, convinced Italian Vogue's editor, Franca Sozzani to create this issue . The issue included established supermodels like Tyra Banks and Naomi Campbell, as well as contemporary models, including Jourdan Dunn, Chanel Iman and Sessilee Lopez. This specific issue also brought in Toccara Jones, the first black plus-sized model to be in the pages of the high fashion magazine. Instead of the issue not selling, it became the highest selling issues of Italian Vogue ever, and had run out of print twice, which marked the first time in Condé Nast history that the magazine reprinted an issue to satisfy demand.
[http://www.glossedover.com/glossed_over/2008/07/italian-vogues.html] The reprinted copies had the tag lines: “Most Wanted Issue Ever” and “First Reprint” banded across the front.
However, even though the advertising pages went up 30 percent. There was a “glaring lack of black models” in them. The photographer for the issue Steven Meisel, said: “I’ve asked my advertising clients so many times, 'Can we use a black girl?' They say no. Advertisers say black models don't sell."
With the immense success of this issue, the question isn't is America ready for a black model, it is now are magazines and advertisers ready for one?